And probably the ultimate limit to gamification.
Ok. Say you are a gamer. A true one. No no no, let's start again.
Say you have shitloads of smartphones. You have, say... 9 or 10 and you don't know what to do with them. No wait, I have a better one: say you are a smartphone selling company that sees its sales plunge because of the insanely high equipment rate in your country (the UAE, South Korea or Norway)...
In any of those cases SMTH (Send.Me.To.Heaven) is for you. The goal of this genius/infamous/ridiculous/essential app (pick the one you want) is simple: throw your smartphone in the air. The higher, the better. The highest, the winner. Simple enough to see that activity evolve into an Olympic discipline. Given time.
Now if I agree that we can all throw something up in the air more or less easily, the landing might be difficult to master for some. In Clint Eastwood's words "There are two kind of people in this world, catchers and sorry people. You're..." (I'll let you finish).
Decide if you want to play. But take a look at it. It will be the most WTF site you'll see this Friday.